What AdSense requires your privacy policy to say
Google's "Required content: Privacy policy" page lists what a publisher's privacy policy must include. In short:
- Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites
- Google's use of advertising cookies enables it and its partners to serve ads based on visits to your sites and/or other sites on the Internet
- Users may opt out of personalised advertising by visiting Ads Settings (you may also point them to www.aboutads.info)
- If other vendors or ad networks serve ads, name them, link to their sites and tell users they can opt out there
What this generator does and doesn't do
It writes that section in plain words, with the opt-out links, a list of your other ad networks, and optional paragraphs for the consent message shown in the EEA, UK and Switzerland and for Google Analytics.
It doesn't write a whole privacy policy. Your policy also has to cover what you collect through forms, comments, newsletters and analytics, and laws such as the GDPR or Turkey's KVKK may ask for more. If you handle personal data beyond ads, get advice for your situation.
Where to put it
Add the section to your existing privacy policy page and link that page from every page of the site, usually in the footer. Then run the privacy policy checker on your live site: it finds the page from your home page and looks for these disclosures.